No More Heroes, the toilet paper. Not since Space Balls: The Toilet Paper, have I seen a more ingenious marketing tie-in. I mean, the book is right, everybody poops. So why not do it in style? Still no word from gamestop if this will be coming with my copy of NMH, but one can only hope. Hell the instruction manual itself comes in the form of a comic book. No More Heroes hasn't done so hot in Japan, but I honestly believe a lightsaber based game can do a lot better here in the states.
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